Cynthia Bestard

Research Director, Financial Services Practice

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Cindy BestardCynthia Bestard is the Research Director, Financial Services Practice at J.D. Power. She is responsible for designing products and solutions to meet the diverse needs of clients, who range from large national providers to small local financial institutions. She is also responsible for the design and execution of all research-related activities in the practice.

Previously at the company, Ms. Bestard held several research-related positions in the Financial Services Practice, including senior research manager; research manager; and research supervisor.

Prior to joining J.D. Power in 2005, Ms. Bestard was a network analyst at PPOM, where she was responsible for evaluating performance, utilization and trends of physician networks, as well as provider contracts to determine the impact of pricing structures. She also developed sampling plans and questionnaires for internal research projects. Before PPOM, she was project director in the healthcare division at Morpace International. She was responsible for managing all aspects of several large-scale proprietary studies, which included questionnaire design, vendor management, report analysis and presentation creation.

Ms. Bestard is Co-Chair of the McGraw-Hill WINS (Women's Initiative for Networking and Success) Michigan Region.

Ms. Bestard earned a bachelor's degree in business administration, with a specialty in marketing and a minor in statistics, from the University of Michigan—Dearborn.