In today's challenging consumer-driven market, the voice of the customer is one of the most important factors to understand. To achieve this, J.D. Power has developed proven methodologies of extracting relevant, valuable information from large volumes of and very diverse types of consumer data.
The firm's customer satisfaction research provides insight into the experiences and expectations of your customers. This data provides actionable information that can be utilized within your organization by both management and employees — from engineering and production to sales and service.
Consumers also benefit from the public release of selected study findings and rankings, enabling them to make better decisions regarding the products and services they purchase.
VOICE OF THE CUSTOMER
Customer Satisfaction Is Defined by How Well a Product or Service Meets Customer Expectations.
J.D. Power defines customer satisfaction as a measure of how well products or service experiences fit customer expectations. The more a customer's experience exceeds expectations, the more satisfied that customer will be. Companies that understand the expectations of their customers, will be better able to develop processes that will satisfy and exceed those expectations, and have a competitive advantage in the marketplace.
Improvement Can Only Be Accomplished with Accurate, Relevant Information.
J.D. Power uses a statistical approach to determine the customer satisfaction level and its key driving factors. The firm offers the research data in a comprehensible form. This is why many firms use J.D. Power's information not only as a measurable target for customer satisfaction improvement but also as a management barometer and lead indicator for better corporate management.
J.D. Power Asia Pacific Supports Your Business Initiatives in the Region
For more than three decades, J.D. Power & Associates has been conducting research to understand customer behavior by developing research methodologies and metrics that are the standard for measuring quality and customer satisfaction in numerous industries worldwide. The firm measures customer satisfaction using standardized proprietary methodologies that can be compared globally, across market.
The Asian base of J.D. Power & Associates is J.D. Power Asia Pacific. The offices in Tokyo and Singapore conduct studies in nearly all countries in Asia. The firm contributes to the advancement of companies, as well as entire industries, in countries and regions throughout Asia.
CORPORATE SOCIAL RESPONSIBILITY
Independence and Objectivity - Qualities That Define J.D. Power
Firms around the world use J.D. Power's customer satisfaction indices as tools to help manage their businesses. One of the reasons for this widespread adoption of J.D. Power's research metrics is that our research findings are independent and objective.
Our third-party status, free from industry influence, has resulted in the trust and reputation that the firm enjoys today. Around the world, companies trust J.D. Power to provide unbiased research, training, and consulting services.