As product quality and customer satisfaction increase, consumer expectations continue to increase as well. Consumers today expect high-quality products and services, so the importance of measuring and tracking quality and satisfaction can provide an edge in a highly competitive marketplace.
Many J.D. Power Asia Pacific clients incorporate regular tracking measurements into their operations to enable informed decision-making based on feedback from their customers. Proprietary studies are commissioned by individual companies and funded by those clients. Clients use the firm's proprietary studies to gather consumers' opinions on a variety of product- and service-related issues. This information helps companies understand problems and develop programs to improve performance.
The firm's consultants are then able to translate customer requirements into performance improvement activities that are integrated into a firm's daily operations. To date, the firm has conducted proprietary customer satisfaction and quality tracking studies for some of the most prestigious and quality-oriented companies in the Asia-Pacific region. Often times a syndicated study reveals general problems. Proprietary studies can target these areas and provide the specific information needed to establish a customized satisfaction improvement program.
Proprietary research can:
Set the strategic parameters which distinguish key areas of interest and track effects of improvement program