Syndicated research provides feedback on individual company performance relative to the competition, allowing companies to understand how they perform from their customers' point of view.
These self-funded studies are conducted in various industries, and results are publicly announced to help consumers make better decisions. Many companies use the study results as management tools because they are confident that the information is unbiased and directly reflects the views of their customers.
Syndicated research assists a company to:
Determine its position in the industry with regard to customer satisfaction
Understand factors that contribute to customer satisfaction
Identify company strengths and weaknesses

Industry-wide customer satisfaction and quality surveys are based on the methodology originally developed by J.D. Power & Associates in the United States. The company modified its methodologies to meet unique requirements, conditions, and environments. In India, Indonesia, Japan, Malaysia, Philippines, China, Taiwan, and Thailand, the company conducts syndicated customer satisfaction research in the following industries:
- Vehicle Quality
- Vehicle Appeal
- Customer Service Satisfaction
- Sales Satisfaction
Telecommunications
- Mobile Telephone Service
- Mobile Telephone Handset
- High-speed Internet Provider
- Business Telecommunications
Computer Networks/IT Solutions
- Customized computer solution provider
Office Automation Equipment
- Copiers/Multi-function Products
- Printers
Transportation
- Small-package delivery service
Retail
- Convenience store
Finance
- Automotive Finance
- Automotive Insurance