Media & Marketing

Media & Marketing

Automotive Media & Marketing

For automotive marketers, it is critical to understand your market—both current and future—inside and out. This includes understanding the factors that drive awareness and interest in particular models, as well as in your brand. With more than 45 years of industry experience, we answer the important questions to help you understand your customers, market trends, and current and future market drivers, which may help to advance your business and, ultimately, positively impact your bottom line.

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About Us I Social Media & Blogs

J.D. Power

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2013 Manufacturer Website Evaluation Study (MWES)—Wave1

WESTLAKE VILLAGE, Calif.: 24 July 2013--As  tablet adoption continues to increase, automotive manufacturers strive to provide a satisfying website experience for both desktop and tablet users by improving functionality for both devices, according to the J.D. Power 2013 Manufacturer Website Evaluation StudySM (MWES)--Wave 2 released today.

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2013 Manufacturer Website Evaluation Study (MWES)—Wave 2

WESTLAKE VILLAGE, Calif.: 24 July 2013 As  tablet adoption continues to increase, automotive manufacturers strive to provide a satisfying website experience for both desktop and tablet users by improving functionality for both devices, according to the J.D. Power 2013 Manufacturer Website Evaluation StudySM (MWES)Wave 2 released today.

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2013 Third-Party Automotive Website Evaluation Study

WESTLAKE VILLAGE, Calif.: 26 March 2013 Third-party automotive websites have an opportunity to create loyal and outspoken advocates by providing a satisfying website experience, whether consumers are shopping for a new or used vehicle, according to the J.D. Power and Associates 2013 Third-Party Automotive Website Evaluation StudySM  released today.
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2013 Manufacturer Website Evaluation Study (MWES)—Wave 1

WESTLAKE VILLAGE, Calif.: 28 January 2013 New-vehicle shoppers are more likely to test drive a vehicle following a satisfying experience on an automotive manufacturer's website on either a desktop or tablet, according to the J.D. Power and Associates 2013 Manufacturer Website Evaluation StudySM (MWES)Wave 1 released today.

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2012 Automotive Mobile Site Study

WESTLAKE VILLAGE, Calif.: 23 October 2012 — Smartphones are quickly becoming a major source of information among in-market automotive shoppers, according to the J.D. Power and Associates 2012 Automotive Mobile Site Study.SM

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2012 Manufacturer Website Evaluation Study (MWES)--Wave 2

WESTLAKE VILLAGE, Calif.: 1 August 2012 — Tablet proliferation requires that automotive manufacturers consider how they will meet the needs of both desktop and tablet users. Many manufacturers integrate tablet-friendly layouts on their desktop sites to meet the needs of both groups of new-vehicle shoppers, contributing to the increase in overall satisfaction with manufacturer websites, according to the J.D. Power and Associates 2012 Manufacturer Website Evaluation StudySM (MWES)--Wave 2 released today.

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2012 Canadian Manufacturer Website Evaluation Study

TORONTO: 17 May 2012 — After a highly satisfying experience on a manufacturer's website, new-vehicle shoppers are significantly more likely to visit a dealership to test-drive a vehicle of interest, according to the J.D. Power and Associates 2012 Canadian Manufacturer Website Evaluation StudySM released today.

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