Media & Marketing

2015 U.S. Automotive Media and Marketing Report—Summer

WESTLAKE VILLAGE, Calif.: 30 July 2015 — Consumers who shop for and purchase a vehicle based on its in-vehicle technology consume media—Internet, television and magazines—at high rates, according to the J.D. Power 2015 U.S. Automotive Media and Marketing ReportSM—Summer edition.

The report provides a comprehensive view on the factors that influence consumers’ new-vehicle purchases, as well as attitudinal, lifestyle, recreational and media consumption behaviors.

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2015 China Auto Media Study (AMS)

Shanghai: 26 June 2015 — The massive increase in Internet usage among new-vehicle buyers is creating opportunities for auto manufacturers and marketers to develop content in response to this behavior, specifically for vertical websites which have the highest penetration rate and greatest impact on new-vehicle purchasing decisions, according to the J.D. Power Asia Pacific 2015 China Auto Media Study SM (AMS) released today.

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Video: Increase Shopper Requests To A Dealer

Learn how a better shopping experience on a website will increase the likelihood shoppers will request more information.

Request more information about TPAWES >

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2015 Third-Party Automotive Website Evaluation Study

WESTLAKE VILLAGE, Calif.: 30 March 2015 — Vehicle shoppers who are highly satisfied with their shopping experience on an automotive third-party website are 10 times more likely to request information from a dealership than those who have a poor shopping experience, according to the J.D. Power 2015 Third-Party Automotive Website Evaluation StudySM released today. 

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2015 U.S. Avoider Study

WESTLAKE VILLAGE, Calif.: 14 January 2015 — Despite gas prices falling to their lowest levels since 2010, fuel economy—for a fourth consecutive year—remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. 

The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider—or avoid—particular models when shopping for a new vehicle.

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Video | The implications for dealerships as new auto shoppers conduct online vehicle research

This brief video insight features Arianne Walker, Senior Director of Media & Marketing Solutions at J.D. Power as she explains the implications for dealerships as new auto shoppers conduct online vehicle research. This video was recorded during the 2014 Automotive Marketing Roundtable, which took place during October 14-16, 2014.

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Video | How Much Time Each Generation of New Auto Shoppers are Spending Researching Vehicles Online

This brief video insight features Arianne Walker, Senior Director of Media & Marketing Solutions at J.D. Power as she explains how much time each generation of new auto shoppers are spending researching vehicles online. This video was recorded during the 2014 Automotive Marketing Roundtable, which took place during October 14-16, 2014.

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Video | How Digital Research Impacts New Auto Shopper Decisions

This brief video insight features Arianne Walker, Senior Director of Media & Marketing Solutions at J.D. Power as she explains how digital information impacts auto shopper decisions, and how that research has grown in both importance and scope. This video was recorded during the 2014 Automotive Marketing Roundtable, which took place during October 14-16, 2014.

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2014 Estudio de Evaluación de Sitios Web de Fabricantes

WESTLAKE VILLAGE, Calif.: 5 de Agosto de 2014 — Cada consumidor tiene un comportamiento particular en la buscada de vehículos en los sitios web de las armadoras, influenciados por varios factores, como pueden ser: tipo de vehículo, edad del comprador e ingresos. Estos factores son los que influyen en el tipo de contenido que buscan en las páginas web, esto nos reporta el Estudio de Evaluación de Sitios Web de Fabricantes de J.D. Power 2014 (J.D.

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J.D. Power Webcast | Canadian Manufacturer Website Evaluation Study

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