Media & Marketing

Will Sayre

Will SayreWill Sayre is a Senior Director of the Online-to-Offline (O2O®) product suite for the Data & Analytics Division at J.D. Power. These products provide auto manufacturers, dealers and publishers the ability to quantify the sales impact of their digital marketing efforts, including their website and digital ad campaigns.


Frank Gerstenberger

Frank GerstenbergerFrank Gerstenberger is Director, Product Management for Digital Products at J.D. Power. He is responsible for J.D. Power’s Digital Experience Evaluation solutions and bringing new online and mobile products and services to market.


Infographic | Top Reasons Shoppers Avoid

From the 2013 Avoider study: the top reasons, and the percentage of, automotive shoppers who avoided purchasing a particular model because of image/styling but still bought another model in the same vehicle segment.

Avoider Study


White Paper | The Death of Demographics: Why Targeting by Purchase Behavior is Most Effective in Online Marketing

For marketers across many industries, analyzing demographics has been, and continues to be, a means of creating an effective ad campaign. However, with advancements in technology that have spawned the Internet, smartphones and social media, marketers have been forced to change the way they conduct campaigns. The proliferation of digital media, in particular, has completely changed the media landscape in a relatively short amount of time.

The objectives of this white paper are to:


Conference Presentation | International Auto Roundtable BMW Keynote

"The BMW Group is the world's leading provider of premium products and premium services for individual mobility." BMW's mission statement is clear and concise. View this presentation, presented by Ludwig Willisch, President and Chief Executive Officer, BMW of North America, LLC, as he explains how BMW builds their success on 3 key elements.


Conference Presentation | International Auto Roundtable GM Keynote

In this presentation, Alicia Boler-Davis, Senior Vice President of Global Quality and Customer Experience at GM, examines how customers are driving this culture change and how the automaker is putting customers front and center in everything it does. From how GM interacts with its customers to how it designs, engineers, and manufactures its vehicles, the automaker’s goal is to provide the highest-quality overall experience in the industry. 


Conference Presentation | Automotive Marketing Review

Findings from the latest research provide insight into consumer behavior in the automotive digital marketplace in the context of the ever-changing digital landscape. This presentation focuses on how consumers are leveraging digital information through digital devices to help them with their vehicle-shopping process.


J.D. Power Webcast | Current Auto Marketplace Conditions and Insights

After years of volatility, the automotive marketplace has not only stabilized but continues to grow. In fact, new-vehicle sales are projected to increase by 7% over the next 2 years. Download this webcast for the latest 2013 automotive trends and insights that will allow you to truly understand the marketplace conditions and leverage this knowledge to your key client decision-makers.


J.D. Power Analyst Note | The Human Element of Design

In order to maximize an online experience in a mobile environment, website developers should consider how shoppers are interacting with their smartphones. According to the J.D. Power 2013 Automotive Mobile Site StudySM, learn how shoppers are interacting with their smartphones.


J.D. Power Analyst Note | Save-Worthy

Allowing shoppers to save information on an OEM’s website presents a significant opportunity for automakers to engage shoppers and maintain their messaging, according to the J.D. Power 2013 Manufacturer Website Evaluation StudySM (MWES)—Wave 2. However, just providing the technology that allows shoppers to save information isn’t enough; the content needs to be compelling enough to make shoppers want to save it. Learn what shoppers want from an OEM’s website.



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