WESTLAKE VILLAGE, Calif.: 30 July 2014 — Drivers of new vehicles are not replacing traditional media with the Internet, but they are accessing traditional media content through alternative digital channels, according to the recently released J.D. Power 2014 U.S. Automotive Media and Marketing ReportSM —Summer.
WESTLAKE VILLAGE, Calif.: 7 May 2014 — Overall satisfaction with automotive brand websites in Canada averages 777 on a 1,000-point scale, which is significantly lower than U.S. manufacturer websites (814). Canadian manufacturer websites also perform significantly lower than U.S. OEMs across all study measures, according to the J.D. Power 2014 Canadian Manufacturer Website Evaluation StudySM (CA MWES) released today.
WESTLAKE VILLAGE, Calif. — J.D. Power, a business unit of McGraw Hill Financial, today announced the acquisition of Korrelate, an Orlando-based company that measures consumers’ online behaviors and links them to offline sales activity.
WESTLAKE VILLAGE, Calif.: 10 April 2014 — Social media provides consumers the opportunity to engage with companies to gather information and address customer issues. It also plays a critical role in driving consumer purchase and service decisions across all generational groups in the automotive marketplace, according to the J.D. Power 2014 Social Media Benchmark StudySM—Auto released today.
Will Sayre is a Senior Director of the Online-to-Offline (O2O®) product suite for the Data & Analytics Division at J.D. Power. These products provide auto manufacturers, dealers and publishers the ability to quantify the sales impact of their digital marketing efforts, including their website and digital ad campaigns.
From the 2013 Avoider study: the top reasons, and the percentage of, automotive shoppers who avoided purchasing a particular model because of image/styling but still bought another model in the same vehicle segment.
For marketers across many industries, analyzing demographics has been, and continues to be, a means of creating an effective ad campaign. However, with advancements in technology that have spawned the Internet, smartphones and social media, marketers have been forced to change the way they conduct campaigns. The proliferation of digital media, in particular, has completely changed the media landscape in a relatively short amount of time.
"The BMW Group is the world's leading provider of premium products and premium services for individual mobility." BMW's mission statement is clear and concise. View this presentation, presented by Ludwig Willisch, President and Chief Executive Officer, BMW of North America, LLC, as he explains how BMW builds their success on 3 key elements.