Media & Marketing

メディア&マーケティング

自動車業界のマーケターにとって、現在、そして将来の両方のマーケットを徹底的に知ることは非常に重要だと考えます。ブランドのみならず、ある特定のモデルの認知率や関心をどのようにして引き上げるかも重要な課題と言えます。J.D. パワーは45年以上の業界経験により、顧客、マーケットの傾向、現在と将来のマーケットを動かす要因を理解するために役立つ情報を提供しています。

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Media & Marketing

For automotive marketers, it is critical to understand your market—both current and future—inside and out. This includes understanding the factors that drive awareness and interest in particular models, as well as in your brand. With more than 45 years of industry experience, we answer the important questions to help you understand your customers, market trends, and current and future market drivers, which may help to advance your business and, ultimately, positively impact your bottom line.

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2014 Automotive Mobile Site Study

WESTLAKE VILLAGE, Calif.: 9 October 2014 — Auto shoppers using a smartphone are more likely to share vehicle information on social media when they have a satisfying online experience with an automotive manufacturer (OEM) or third-party automotive site, according to the J.D. Power 2014 Automotive Mobile Site Study.SM

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Will Generation Y Change How The U.S. Auto Industry Does Business?

The proliferation of digital technologies and the transition of Generation Y (or Millennial) customers into their prime new-vehicle buying years are defining a new era in the marketing and sales of new vehicles. And this shift will require automakers, dealers, and their support providers to make profound and lasting changes in how they do business.

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Darren Slind

Darren Slind

Darren Slind leads J.D. Power operations across the South Asia, ASEAN and Oceania region. He is responsible for client service and the delivery of voice-of-the-customer based insights and solutions that support the growth and success of our clients.

Mr. Slind has three decades of progressive sales, marketing and consulting experience.

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2014 New Autoshopper Study

WESTLAKE VILLAGE, Calif.: 9 September 2014 — New-vehicle buyers who spend the most time on the Internet shopping for a vehicle also visit the most dealerships to shop prior to purchase, according to the J.D. Power 2014 New Autoshopper StudySM released today.

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Video | AMR in the News

CBT News covers the AMR!

Hear Arianne Walker, Senior Director of J.D. Power’s Automotive Media & Marketing Solutions, share a few event highlights.

Video courtesy of CBT News

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2014 China Auto Media Study (AMS)

Shanghai: 15 August 2014 — The Internet has the greatest impact among all media channels on the new-vehicle purchasing decision, especially among young vehicle buyers who were born in the 1980s and 1990s, according to the J.D. Power Asia Pacific 2014 China Auto Media Study SM (AMS) released today.

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J.D. Power Webcast | 2014 U.S. Social Media Benchmark Study - Auto

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2014 U.S. Automotive Media and Marketing ReportSM —Summer

WESTLAKE VILLAGE, Calif.: 30 July 2014 — Drivers of new vehicles are not replacing traditional media with the Internet, but they are accessing traditional media content through alternative digital channels, according to the recently released J.D. Power 2014 U.S. Automotive Media and Marketing ReportSM —Summer.

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