For automotive marketers, it is critical to understand your market—both current and future—inside and out. This includes understanding the factors that drive awareness and interest in particular models, as well as in your brand. With more than 45 years of industry experience, we answer the important questions to help you understand your customers, market trends, and current and future market drivers, which may help to advance your business and, ultimately, positively impact your bottom line.
WESTLAKE VILLAGE, Calif.: 9 October 2014 — Auto shoppers using a smartphone are more likely to share vehicle information on social media when they have a satisfying online experience with an automotive manufacturer (OEM) or third-party automotive site, according to the J.D. Power 2014 Automotive Mobile Site Study.SM
The proliferation of digital technologies and the transition of Generation Y (or Millennial) customers into their prime new-vehicle buying years are defining a new era in the marketing and sales of new vehicles. And this shift will require automakers, dealers, and their support providers to make profound and lasting changes in how they do business.
Darren Slind leads J.D. Power operations across the South Asia, ASEAN and Oceania region. He is responsible for client service and the delivery of voice-of-the-customer based insights and solutions that support the growth and success of our clients.
Mr. Slind has three decades of progressive sales, marketing and consulting experience.
WESTLAKE VILLAGE, Calif.: 9 September 2014 — New-vehicle buyers who spend the most time on the Internet shopping for a vehicle also visit the most dealerships to shop prior to purchase, according to the J.D. Power 2014 New Autoshopper StudySM released today.
Shanghai: 15 August 2014 — The Internet has the greatest impact among all media channels on the new-vehicle purchasing decision, especially among young vehicle buyers who were born in the 1980s and 1990s, according to the J.D. Power Asia Pacific 2014 China Auto Media Study SM (AMS) released today.
WESTLAKE VILLAGE, Calif.: 30 July 2014 — Drivers of new vehicles are not replacing traditional media with the Internet, but they are accessing traditional media content through alternative digital channels, according to the recently released J.D. Power 2014 U.S. Automotive Media and Marketing ReportSM —Summer.