Chinese vehicle makers that hope to explore overseas markets shouldn't simply use a cheap-price strategy, but should instead focus on enhancing the quality of their products, representatives from JD Power, a US-based market research firm, said during a press conference in Shanghai on Thursday.
"Domestic companies should make sure that the quality of their products meets the average requirements of the market they target. Otherwise, they should delay the plan of overseas expansion," said Jacob George, vice president and general manager of JD Power's Asia-Pacific operations.
SHANGHAI — It’s late on Thursday afternoon, and only a dozen or so customers are milling about at a Great Wall Motors dealership in the north of Shanghai.
Among them is the recently married Yang Jian. Just off work and dressed in a black business suit, the 28-year-old first-time buyer has his eye on a Haval H6, a sport utility vehicle with a 1.5-liter engine that costs around 135,000 yuan ($20,000). “The price is good and the quality is sufficient for daily commuting or short-distance trips,” he told Sixth Tone.
Everyone knows e-commerce and modern retail have transformed shopping in China, but not many are aware that the same innovative spirit is revving up a revolution in automotive sales in the world's largest car market.
These days, supermarkets are not just for shopping for groceries and household items. You can drive a brand new Maserati, Cadillac, BMW, Mercedes Benz or Audi off the supermarket shelf.
If that sounds like too much work still, how about going online and ordering a Porsche for express home delivery next day?