J.D. Power released the redesigned 2017 Automotive Website Evaluation Study–Cross-Device (AWESxD) on Wednesday, March 29, 2017. The study now offers subscribers a concurrent measurement of their website across multiple device types (desktop, smartphone, tablet) in which shoppers rate your site on key measures.
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COSTA MESA, Calif.: 30 Jan. 2017 — Manufacturers offer a higher level of usability for researching a new vehicle via smartphone than ever before, according to the newly redesigned J.D. Power 2017 Manufacturer Website Evaluation Study Cross DeviceSM—Winter, released today.
COSTA MESA, Calif.: 15 Sept. 2016 — Consumers who use the internet during their new-vehicle shopping process are increasingly turning to social media websites as a source of information, according to the J.D. Power 2016 New Autoshopper Study,SM released today.
DETROIT: 1 August 2016 — New-vehicle drivers in the United States spend an average of 11 hours a day watching TV, streaming video content, listening to radio programming or on the Internet—often engaged in more than one of these activities simultaneously—according to the J.D. Power 2016 U.S. Automotive Media and Marketing ReportSM—Summer, released today.
COSTA MESA, Calif.: 27 January 2016 —While the landscape of media consumption is changing, new-vehicle drivers continue to watch broadcast news and sports programs, both live on TV and streaming online. The consumption of news and sports programs is at a similar rate as in 2015, with sports being a hot spot for auto advertisers to place ads, according to the J.D. Power 2016 U.S. Automotive Media and Marketing ReportSM—Winter edition, released today.