Media & Marketing

人民日报:中国车强势崛起

 2017年6月28日出版的《人民日报》第10版《中国车强势崛起》一文,引用了过去5年中J.D. Power发布的 IQS数据。以下是全文:

全程33天,行经四大气候带,跨越16种复杂地貌,最大海拔落差4200米,穿越30个省份77座城市……日前,一辆刚刚上市的上汽荣威i616T轿车,以总里程11975公里、百公里平均油耗2.99升,创造了量产汽油车型吉尼斯世界纪录。

能做到低于百公里3升的超低油耗,只是五年来中国品牌乘用车乘势而上的一个缩影。中国汽车工业协会最新统计显示,今年前五个月,中国品牌乘用车共销售418.3万辆,占乘用车销售总量的44.4%,市场份额同比提升1.1个百分点。而在2012年前五个月,自主品牌乘用车共销售265.24万辆,占乘用车销售市场的41.9%。

抢占SUV市场蓝海,重设计、提品质脱胎换骨

继两年前广汽传祺GS4摘得雅虎财经“创新未来”大奖之后,由本土设计师——广汽研究院副院长张帆领衔设计的广汽传祺GS7,在今年的北美车展上又荣获了福布斯、纽约时报两项媒体大奖。

Chinese, Simplified

J.D.Power中国公众新能源汽车消费意愿调查—“绿虽远、行已至”

2017年4月5 日, 上海——全球领先的市场研究机构J.D. Power (君迪)日前与《环球时报》共同发起了“绿色出行-- 2017中国公众新能源汽车消费意愿调查”。调查结果显示,中国消费者对空气质量、生活环境和绿色环保的关注度,已经超过了金融投资、饮食穿着、娱乐美容、母婴教育等,而且绿色出行已经进入了“快车道” --- 65%的受访者表示会尽可能采用更环保的出行方式。

具体针对新能源汽车的购买意愿,此次调查显示,目前中国新能源车的潜在用户人群仍旧以男性为主,80后是主流消费群体,但90后与00后已成为了第二大新生力军;目前中国消费者购买新能源车主要还是家中的第二辆车,无论是新购还是替购。

“这是一个环保且自知,自知且行动的时代,”  J.D. Power中国区高级研究总监谢娟表示。“环境保护是一种选择,更是生活方式的转变,此次调查结果告诉我们,消费者确实已经在变。”

Chinese, Simplified

J.D. Power Webcast | 2017 Automotive Website Evaluation Study Cross-Device

J.D. Power released the redesigned 2017 Automotive Website Evaluation Study–Cross-Device (AWESxD) on Wednesday, March 29, 2017. The study now offers subscribers a concurrent measurement of their website across multiple device types (desktop, smartphone, tablet) in which shoppers rate your site on key measures.

English

J.D. Power Webcast | 2017 Automotive Media and Marketing Report Winter

J.D. Power released the 2017 U.S. Automotive Media and Marketing Report (AMMR)--Winter edition on January 25, 2017. 

View this webcast recording to get the inside scoop on how the market and vehicle trends are impacting today's industry, as well as how media companies can capture more marketing dollars from the lucrative automotive industry.

English

J.D. Power 2017 Manufacturer Website Evaluation Study Cross Device—Winter

COSTA MESA, Calif.: 30 Jan. 2017 — Manufacturers offer a higher level of usability for researching a new vehicle via smartphone than ever before, according to the newly redesigned J.D. Power 2017 Manufacturer Website Evaluation Study Cross DeviceSM—Winter, released today.

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2016 New Autoshopper Study

COSTA MESA, Calif.: 15 Sept. 2016 — Consumers who use the internet during their new-vehicle shopping process are increasingly turning to social media websites as a source of information, according to the J.D. Power 2016 New Autoshopper Study,SM released today.

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J.D. Power 2016 U.S. Automotive Media and Marketing Report—Summer

DETROIT: 1 August 2016 — New-vehicle drivers in the United States spend an average of 11 hours a day watching TV, streaming video content, listening to radio programming or on the Internet—often engaged in more than one of these activities simultaneously—according to the J.D. Power 2016 U.S. Automotive Media and Marketing ReportSM—Summer, released today.

English

Video: Speed and Navigational Issues Impact Site Satisfaction

Learn how speed and navigational issues are correlated in order to create a better shopping experience on third-party automotive websites.

Request more information about TPAWES >

English

J.D. Power 2016 U.S. Automotive Media and Marketing Report—Winter

COSTA MESA, Calif.: 27 January 2016 —While the landscape of media consumption is changing, new-vehicle drivers continue to watch broadcast news and sports programs, both live on TV and streaming online. The consumption of news and sports programs is at a similar rate as in 2015, with sports being a hot spot for auto advertisers to place ads, according to the J.D. Power 2016 U.S. Automotive Media and Marketing ReportSM—Winter edition, released today.

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Canadian Avoider Study

The J.D. Power Canadian Avoider StudySM (available for proprietary) examines the reasons why consumers do not consider particular models when shopping for a new vehicle.

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