SINGAPORE: 15 SEPTEMBER 2015 —Allautomotive brands post an increase in brand influence score according to the J.D. Power Asia Pacific 2015 India Brand Influence and Positioning StudySM (BIPS)released today.Further, brands that relatively underperformed in 2014 have shown the highest increase in influence.
WESTLAKE VILLAGE, Calif.: 14 September 2015 — More than half (51%) of new-vehicle Internet shoppers use a mobile device—tablet or smartphone—to digitally conduct automotive research on the Internet to help them find the right vehicle, at the right dealer for the right price, according to the J.D. Power 2015 New Autoshopper StudySM released today.
WESTLAKE VILLAGE, Calif.: 30 July 2015 — Consumers who shop for and purchase a vehicle based on its in-vehicle technology consume media—Internet, television and magazines—at high rates, according to the J.D. Power 2015 U.S. Automotive Media and Marketing ReportSM—Summer edition.
The report provides a comprehensive view on the factors that influence consumers’ new-vehicle purchases, as well as attitudinal, lifestyle, recreational and media consumption behaviors.
Shanghai: 26 June 2015 — The massive increase in Internet usage among new-vehicle buyers is creating opportunities for auto manufacturers and marketers to develop content in response to this behavior, specifically for vertical websites which have the highest penetration rate and greatest impact on new-vehicle purchasing decisions, according to the J.D. Power Asia Pacific 2015 China Auto Media Study SM (AMS) released today.
WESTLAKE VILLAGE, Calif.: 30 March 2015 — Vehicle shoppers who are highly satisfied with their shopping experience on an automotive third-party website are 10 times more likely to request information from a dealership than those who have a poor shopping experience, according to the J.D. Power 2015 Third-Party Automotive Website Evaluation StudySM released today.
WESTLAKE VILLAGE, Calif.: 14 January 2015 — Despite gas prices falling to their lowest levels since 2010, fuel economy—for a fourth consecutive year—remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today.
The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider—or avoid—particular models when shopping for a new vehicle.
This brief video insight features Arianne Walker, Senior Director of Media & Marketing Solutions at J.D. Power as she explains the implications for dealerships as new auto shoppers conduct online vehicle research. This video was recorded during the 2014 Automotive Marketing Roundtable, which took place during October 14-16, 2014.