Media & Marketing

一般消費者向け自動車総合情報サイト「J.D. Power Japan Cars」開設

報道用資料 

J.D.パワーが顧客満足度調査をもとにした一般消費者向けの情報提供を開始

CS(顧客満足度)に関する調査・コンサルティングの国際的な専門機関である株式会社J.D. パワー アジア・パシフィック(本社:東京都港区、代表取締役社長:鈴木郁、略称:J.D. パワー)は、一般消費者向けに自動車の総合情報サイト「J.D. Power Japan Cars」を11月17日に開設いたしました。

昨今の自動車業界においては、安全装置などの最新技術やカーシェアリング、ロボットタクシーといった、これまでの自動車と消費者との接点のあり方を大きく変えうるサービスが登場するなど、新たな局面を迎えています。一般消費者にとって、このように様々な情報が交錯する中で「本当に満足できる車はどれなのか」が分かりづらい状況であるといえます。しかしながら、現行の自動車関連メディアは、新車の性能や価格などの情報に基軸を置いている場合が多く、自動車購入者や利用者の声を反映させた評価を得ることはできませんでした。

Japanese

2015 India Brand Influence and Positioning Study (BIPS)

SINGAPORE: 15 SEPTEMBER 2015 —Allautomotive brands post an increase in brand influence score according to the J.D. Power Asia Pacific 2015 India Brand Influence and Positioning StudySM (BIPS)released today.Further, brands that relatively underperformed in 2014 have shown the highest increase in influence.

English

2015 New Autoshopper Study

WESTLAKE VILLAGE, Calif.: 14 September 2015 — More than half (51%) of new-vehicle Internet shoppers use a mobile device—tablet or smartphone—to digitally conduct automotive research on the Internet to help them find the right vehicle, at the right dealer for the right price, according to the J.D. Power 2015 New Autoshopper StudySM released today.

English

中国汽车品牌网站评估研究

2015年9月11日,上海 – 据今天发布的J.D. Power 2015年中国汽车品牌网站评估研究SM(BWES)显示,汽车厂商网站在努力满足意向购车者越来越高的要求——意向购车者是指计划在未来12个月内购买新车的中国消费者。

中国汽车品牌网站评估研究已经进入第三个年头。通过调查四个关键因子(导航、网页加载速度、信息与内容、外观),这项研究评测汽车品牌网站在新车购买过程中的效用。

2015年研究发现,在汽车厂商网站上查找传统信息(例如“技术参数和配置表”和“性能演示”)的意向购车者百分比与2014年相比分别下降了8个和9个百分点。相反,更多意向购车者查找与服务相关的信息,例如“最新新闻”、“在线咨询服务”和“在线预订”分别上升了6个、3个和2个百分点。此外,在“信息与内容”因子中,影响力最大的满意度驱动因素依然是“车型图片”(28%)。新增要素“搜集售后服务相关信息”(19%)超过“技术参数和配置表”(17%),成为了影响力第二大的满意度驱动因素。 

Chinese, Simplified

2015 U.S. Automotive Media and Marketing Report—Summer

WESTLAKE VILLAGE, Calif.: 30 July 2015 — Consumers who shop for and purchase a vehicle based on its in-vehicle technology consume media—Internet, television and magazines—at high rates, according to the J.D. Power 2015 U.S. Automotive Media and Marketing ReportSM—Summer edition.

The report provides a comprehensive view on the factors that influence consumers’ new-vehicle purchases, as well as attitudinal, lifestyle, recreational and media consumption behaviors.

English

2015 China Auto Media Study (AMS)

Shanghai: 26 June 2015 — The massive increase in Internet usage among new-vehicle buyers is creating opportunities for auto manufacturers and marketers to develop content in response to this behavior, specifically for vertical websites which have the highest penetration rate and greatest impact on new-vehicle purchasing decisions, according to the J.D. Power Asia Pacific 2015 China Auto Media Study SM (AMS) released today.

English

Video: Increase Shopper Requests To A Dealer

Learn how a better shopping experience on a website will increase the likelihood shoppers will request more information.

Request more information about TPAWES >

English

2015 Third-Party Automotive Website Evaluation Study

WESTLAKE VILLAGE, Calif.: 30 March 2015 — Vehicle shoppers who are highly satisfied with their shopping experience on an automotive third-party website are 10 times more likely to request information from a dealership than those who have a poor shopping experience, according to the J.D. Power 2015 Third-Party Automotive Website Evaluation StudySM released today. 

English

2015 U.S. Avoider Study

WESTLAKE VILLAGE, Calif.: 14 January 2015 — Despite gas prices falling to their lowest levels since 2010, fuel economy—for a fourth consecutive year—remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. 

The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider—or avoid—particular models when shopping for a new vehicle.

English

Video | The implications for dealerships as new auto shoppers conduct online vehicle research

This brief video insight features Arianne Walker, Senior Director of Media & Marketing Solutions at J.D. Power as she explains the implications for dealerships as new auto shoppers conduct online vehicle research. This video was recorded during the 2014 Automotive Marketing Roundtable, which took place during October 14-16, 2014.

English

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