Media & Marketing

Video | How Much Time Each Generation of New Auto Shoppers are Spending Researching Vehicles Online

This brief video insight features Arianne Walker, Senior Director of Media & Marketing Solutions at J.D. Power as she explains how much time each generation of new auto shoppers are spending researching vehicles online. This video was recorded during the 2014 Automotive Marketing Roundtable, which took place during October 14-16, 2014.

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Video | How Digital Research Impacts New Auto Shopper Decisions

This brief video insight features Arianne Walker, Senior Director of Media & Marketing Solutions at J.D. Power as she explains how digital information impacts auto shopper decisions, and how that research has grown in both importance and scope. This video was recorded during the 2014 Automotive Marketing Roundtable, which took place during October 14-16, 2014.

English

2014 Estudio de Evaluación de Sitios Web de Fabricantes

WESTLAKE VILLAGE, Calif.: 5 de Agosto de 2014 — Cada consumidor tiene un comportamiento particular en la buscada de vehículos en los sitios web de las armadoras, influenciados por varios factores, como pueden ser: tipo de vehículo, edad del comprador e ingresos. Estos factores son los que influyen en el tipo de contenido que buscan en las páginas web, esto nos reporta el Estudio de Evaluación de Sitios Web de Fabricantes de J.D. Power 2014 (J.D.

Spanish

J.D. Power Webcast | Canadian Manufacturer Website Evaluation Study

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Darren Slind

Darren SlindDarren Slind es Director Senior y Líder Regional de Prácticas del sector automotriz de J.D. Power en Canadá y Latinoamérica, con particular énfasis en los mercados de Brasil y México. Es responsable de las relaciones con los clientes, el crecimiento empresarial y la rentabilidad en toda la región, así como de la alineación con las operaciones automotrices de J.D. Power a nivel mundial.

Spanish

Media & Marketing

For automotive marketers, it is critical to understand your market—both current and future—inside and out. This includes understanding the factors that drive awareness and interest in particular models, as well as in your brand. With more than 45 years of industry experience, we answer the important questions to help you understand your customers, market trends, and current and future market drivers, which may help to advance your business and, ultimately, positively impact your bottom line.

English

メディア&マーケティング

自動車業界のマーケターにとって、現在、そして将来の両方のマーケットを徹底的に知ることは非常に重要だと考えます。ブランドのみならず、ある特定のモデルの認知率や関心をどのようにして引き上げるかも重要な課題と言えます。J.D. パワーは45年以上の業界経験により、顧客、マーケットの傾向、現在と将来のマーケットを動かす要因を理解するために役立つ情報を提供しています。

Japanese

Media & Marketing

For automotive marketers, it is critical to understand your market—both current and future—inside and out. This includes understanding the factors that drive awareness and interest in particular models, as well as in your brand. With more than 45 years of industry experience, we answer the important questions to help you understand your customers, market trends, and current and future market drivers, which may help to advance your business and, ultimately, positively impact your bottom line.

English

2014 Automotive Mobile Site Study

WESTLAKE VILLAGE, Calif.: 9 October 2014 — Auto shoppers using a smartphone are more likely to share vehicle information on social media when they have a satisfying online experience with an automotive manufacturer (OEM) or third-party automotive site, according to the J.D. Power 2014 Automotive Mobile Site Study.SM

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Will Generation Y Change How The U.S. Auto Industry Does Business?

The proliferation of digital technologies and the transition of Generation Y (or Millennial) customers into their prime new-vehicle buying years are defining a new era in the marketing and sales of new vehicles. And this shift will require automakers, dealers, and their support providers to make profound and lasting changes in how they do business.

English

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