WESTLAKE VILLAGE, Calif.: 9 September 2014 — New-vehicle buyers who spend the most time on the Internet shopping for a vehicle also visit the most dealerships to shop prior to purchase, according to the J.D. Power 2014 New Autoshopper StudySM released today.
Shanghai: 15 August 2014 — The Internet has the greatest impact among all media channels on the new-vehicle purchasing decision, especially among young vehicle buyers who were born in the 1980s and 1990s, according to the J.D. Power Asia Pacific 2014 China Auto Media Study SM (AMS) released today.
WESTLAKE VILLAGE, Calif.: 30 July 2014 — Drivers of new vehicles are not replacing traditional media with the Internet, but they are accessing traditional media content through alternative digital channels, according to the recently released J.D. Power 2014 U.S. Automotive Media and Marketing ReportSM —Summer.
WESTLAKE VILLAGE, Calif.: 7 May 2014 — Overall satisfaction with automotive brand websites in Canada averages 777 on a 1,000-point scale, which is significantly lower than U.S. manufacturer websites (814). Canadian manufacturer websites also perform significantly lower than U.S. OEMs across all study measures, according to the J.D. Power 2014 Canadian Manufacturer Website Evaluation StudySM (CA MWES) released today.
WESTLAKE VILLAGE, Calif. — J.D. Power, a business unit of McGraw Hill Financial, today announced the acquisition of Korrelate, an Orlando-based company that measures consumers’ online behaviors and links them to offline sales activity.
WESTLAKE VILLAGE, Calif.: 10 April 2014 — Social media provides consumers the opportunity to engage with companies to gather information and address customer issues. It also plays a critical role in driving consumer purchase and service decisions across all generational groups in the automotive marketplace, according to the J.D. Power 2014 Social Media Benchmark StudySM—Auto released today.