Chris Sutton is Vice President, U.S. Automotive Retail Practice at J.D. Power. He is responsible for the company’s U.S. syndicated retail studies, Sales Satisfaction Index (SSI) and Customer Service Index (CSI).
For automotive marketers, it is critical to understand your market—both current and future—inside and out. This includes understanding the factors that drive awareness and interest in particular models, as well as in your brand. With more than 45 years of industry experience, we answer the important questions to help you understand your customers, market trends, and current and future market drivers, which may help to advance your business and, ultimately, positively impact your bottom line.
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J.D. Power is the Voice of Experience for the financial services industry bringing together customer insights garnered from Voice of the Customer market research, a wealth of industry expertise, and a reputation as one of the world’s most trusted and recognized brands in consumer ratings. J.D. Power VoX provides actionable market intelligence to the automotive finance, banking, credit card, wealth management, and mortgage services industries helping companies to leverage voice of the customer and transaction data to drive measurable results.