Industry Experts

Media & Marketing

For automotive marketers, it is critical to understand your market—both current and future—inside and out. This includes understanding the factors that drive awareness and interest in particular models, as well as in your brand. With more than 45 years of industry experience, we answer the important questions to help you understand your customers, market trends, and current and future market drivers, which may help to advance your business and, ultimately, positively impact your bottom line.

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Retail

Understanding the shopping process and how to reach customers through ads and promotions is critical to the success of any business. This is one of the most competitive and dynamic areas of the business cycle in the automotive industry, and the pressure is on to target the right customers with the right message, at the right time. Our 45+ years enables us to help you understand your customers and their shopping behavior and how effective you are at moving them from the shopping process to the sales process.

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Manufacturer/OEM

We understand the extent of planning that goes into designing, building, marketing and selling a vehicle, and the importance of understanding the target market before, during and after the process.  Understanding the consumer voice in addition to the external factors—trends by region, market drivers—is essential to succeeding in this highly competitive environment. Our roots are in the automotive industry and with our 45+ years of tracking and analyzing consumer opinions, we can provide insights throughout the product lifecycle to maximize success and profitability.

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Kristin Kolodge

Kristin KolodgeKristin Kolodge is Executive Director of Driver Interaction and Human Machine Interface (HMI) at J.D. Power. She is responsible for developing a new HMI Practice at the company and monitoring customer insights, perceptions and behaviors of the consumers interacting with the technology in their vehicles and around them.

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Kristin Kolodge

Kristin KolodgeKristin Kolodge is Executive Director of Driver Interaction and Human Machine Interface (HMI) at J.D. Power. She is responsible for developing a new HMI Practice at the company and monitoring customer insights, perceptions and behaviors of the consumers interacting with the technology in their vehicles and around them.

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Matthew Racho

Matthew Racho Bio ImageMatthew Racho is Senior Director of the Power Information Network® (PIN) from J.D. Power. He leads the team responsible for developing and executing PIN’s retail strategy and business performance, focused on solutions to assist automotive retailers with insights that will drive decisions to improve sales and profitability.

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Darren Slind

Darren SlindDarren Slind is Senior Director and Regional Practice Leader for J.D. Power automotive business in Canada and Latin America, with particular focus on the Brasil and Mexico markets.

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Adrian Chung

Adrian ChungAdrian Chung is a Director for the Utilities & Infrastructure / Technology, Media & Telecom at J.D. Power in Canada. He is responsible for business development and the management of syndicated and custom projects.

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Mike Foy

Mike FoyMike Foy is Senior Director of the Wealth Management Practice at J.D. Power. He is responsible for the company’s syndicated research studies on both investors and financial advisors. He is also responsible for developing research-based solutions that drive measurable results for clients within the wealth management industry in North America.  

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Automotive

Uncover how we address the needs of every facet of the automotive industry through all stages of the vehicle lifecycle—from product planning to loyalty and retention—to drive results for you. For more than 45 years, J.D. Power has been a trusted advisor in measuring the Voice of the Customer in the automotive industry, helping clients measure, understand, and improve the key performance metrics that drive growth and profitability.
 

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