Apple, Google and Amazon are unquestionably technology innovators with very strong brands. When they launch a new product, I’ve learned to sit up and take notice. Certainly, not all of their new products have been massively successful (the smart watch is one good example), but even those with marginal success tend to have a ripple effect on other products and industries over time.
The first time I used Uber on a business trip—getting a ride from LAX to a client meeting 50 miles away—many of my coworkers recoiled in shock. Although they’re generally a worldly, tech-friendly bunch, I was peppered with questions like, “Isn’t that too far?”, “Wasn’t that really expensive?” and “What would you have done if you couldn’t find a car available to get back?”