Allowing shoppers to save information on an OEM’s website presents a significant opportunity for automakers to engage shoppers and maintain their messaging, according to the J.D. Power 2013 Manufacturer Website Evaluation StudySM (MWES)—Wave 2. However, just providing the technology that allows shoppers to save information isn’t enough; the content needs to be compelling enough to make shoppers want to save it. Learn what shoppers want from an OEM’s website.
Does a better customer experience impact future revenue and profit opportunities; and if so, how much? Based on the J.D. Power 2013 Customer Service Index (CSI) Study,SM learn how much more customer service impacts loyalty.
Consumers are accustomed to seeking information on the Internet using search engines, such as Google, and have come to expect high-level search functionality to obtain desired results. According to the J.D. Power 2013 Manufacturer Website Evaluation StudySM—Wave 2, 63% of in-market vehicle shoppers visiting manufacturer websites and using that site’s Search function—or tool—find what they are seeking. Find out how in-market vehicle shoppers are using OEM manufacturer websites.
According to the J.D. Power 2012 Mexico Vehicle Ownership Satisfaction Study (VOSS),SM maximizing the service experience has a significant impact on the likelihood that customers will advocate for the dealer and also return when it’s time to buy their next vehicle. Learn how to maximize the service experience at your dealership.
The battleground between dealership service departments and aftermarket facilities for vehicle servicing is well worn. The J.D. Power 2013 Canadian Customer Commitment Index StudySM research has shown that dealership service departments serve as a secondary sales de.partment. Learn when to forgo the increased service revenue of older vehicles.
Based on findings of the J.D. Power 2013 Canadian Vehicle Ownership Satisfaction Study (VOSS)SM, the impact of outstanding service on repurchase intent, specifically among owners who are generally unhappy with, or have been disappointed by the vehicle itself can be isolated. Learn how dealership service impacts repurchase intent.
According to the J.D. Power 2013 Canadian Consumer Retail Experience StudySM, sales staff may exert influence over that impression simply by staying more in tune with shoppers' needs in the vehicle discovery phase. Discover how dealership sales staff impact the new-vehicle shopping process.
While sales of new vehicles typically account for more than 50% of dealership profits in Brazil, another substantial profit opportunity lies in the service and maintenance of these millions of vehicles. Learn how your dealership can improve its line of service work.
According to the J.D. Power 2013 Brazil Vehicle Ownership Satisfaction Study (VOSS)SM, consumer satisfaction with Brazilian cars and trucks is significantly lower than other global markets. Learn what factors may negatively impact future repurchase intent.
For automotive marketers, it is critical to understand your market—both current and future—inside and out. This includes understanding the factors that drive awareness and interest in particular models, as well as in your brand. With more than 45 years of industry experience, we answer the important questions to help you understand your customers, market trends, and current and future market drivers, which may help to advance your business and, ultimately, positively impact your bottom line.