Canadian Vehicle Owner Panel

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Available Q1 2017

There’s a delicate balance within today’s rapidly evolving marketplace: automotive manufacturers, distributors and ancillary organizations, and suppliers must constantly work and recalibrate to remain competitive, while also introducing high-quality features, functionalities, and technologies that attract consumers. To fully meet the growing expectations of consumers, organizations must first understand the Voice of the Customer. And what better way to do that than by simply asking them?

The Solution

To gain a thorough understanding of consumers’ expectations, J.D. Power provides clients with access to its Canadian Vehicle Owner Panel for their proprietary initiatives. The panel is comprised of more than 54,000 vehicle owners in Canada who have voluntarily opted-in to receive surveys from J.D. Power.

The panel has historically provided strong response rates (in the range of 20%) as well as access to an extremely high proportion of luxury/premium brand vehicle owners—a notoriously difficult demographic to find in the traditional research marketplace. 

The Benefits

Not only does J.D. Power—a trusted, third-party source known for offering unbiased insights to the auto industry—provide access to this Canadian Vehicle Owner Panel, but it also provides:

  • Accessibility—A pre-arranged target group of vehicle owners willing to provide their opinions 
  • Promptness—Opt-in panel leads to speedy data collection and analysis, which means results in weeks, not months
  • Targeted Focus—Automotive-oriented panel members who may already have your organization in their consideration set
  • Longitudinal Advantages—A large enough panel size to provide you with the opportunity to track changes in behavior over time