Mirror, Mirror… Who’s the Fairest of Them All?
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2016 U.S. Tech Choice Study findings
A hot topic for automotive technology is smartphone integration and the consumer’s desire to be connected while recognizing the risks of driver distraction. Smartphone Mirroring technology, such as Apple CarPlay, Android Auto, and MirrorLink, answers this challenge.
Findings from the J.D. Power 2015 U.S. Tech Choice StudySM demonstrated below average preference in Apple CarPlay (92) and Android Auto (90), where 100 is average, even with smartphone ownership taken into account. Compare this to the top rated technology from 2015, Blind Spot Detection and Prevention at a preference rating of 225, to see that there is an uphill battle to communicate the benefits that Smartphone Mirroring provides to consumers.
How will these Smartphone Mirroring technologies fare in the J.D. Power 2016 U.S. Tech Choice StudySM? Has consumers’ interest shifted now that the products are beginning to come to market? How much will pricing affect their interest? Is there a certain generation or a certain vehicle segment that values Smartphone Mirroring the most? How will MirrorLink’s independent system design fare against the big brands Apple and Android?
Find out answers to these questions and more in the J.D. Power 2016 U.S. Tech Choice StudySM, which releases on April 28th. The study will examine 43 technologies and emerging concepts, including Smartphone Mirroring, to measure consumer’s awareness, interest, and price elasticity by vehicle make and consumer demographic. The study also provides consumer interest in emerging concepts such as alternative mobility solutions, cybersecurity threats, and trust in automated technologies. To better understand the data surrounding these technologies, and for more information on the other emerging and future technologies that it covers, click here.