Japan Auto Insurance Purchase Experience Satisfaction Study
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The Japan Auto Insurance Purchase Experience Satisfaction Study is a study targeting contractors who recently started a new car insurance contract (voluntary insurance) or switched contracts from a different company, and investigating such things as their level of satisfaction with the car insurance company as well as the actual state for each type of activity.
This study is divided into two segments based on the sales channel: agency type insurers and direct type insurers; and measures the level of satisfaction within each segment.
Characteristics of the Study
In measuring customer satisfaction, the three factors of "distribution channel", "policy offerings", and "price" where established for each study and then the overall satisfaction score is computed on the basis of the how much each factor influenced overall satisfaction (on a 1,000 point scale).
Additionally, the actual state of a wide range of topics other than level of satisfaction such as the reception of the person in charge, and car insurance purchasing activity are asked in this study. For that sake, you can use this as information for a marketing strategy for maintaining and acquiring customers now and into the future.