Video: Discussion on 2015 Thailand CSI Study
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Siros Satrabhaya, Branch Manager at J.D. Power Asia Pacific in Thailand discusses the latest findings from the 2015 Thailand Customer Service Index (CSI) StudySM. Get his insights on:
- Chapter 1: This year, the CSI scores have improved by 27 points from last year. We are coming back to the high levels of Customer Satisfaction that we have seen in 2013 where it was at a high of 889. Could you elaborate on the factors that have contributed to this upswing in scores?
- Chapter 2: What are the standards and activities that service centers have implemented that were not there, say three years ago?
- Chapter 3: How is technology deployed to enhance the CS experience?
- Chapter 4: Relationship between Customer Satisfaction and Loyalty to the Brand