The Generational Buying Power of Gen Y

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2015 U.S. Tech Choice Study Insight



Gen Y comprises of the largest generation group with more than 80 million people. From a vehicle purchasing perspective, according to the J.D. Power 2015 U.S. Tech Choice StudySM, this generation occupies 28% of new-vehicle purchases today. Watch this brief video clip to gain deeper insight into this growing generation and how their advanced usage of technology may impact vehicles of the future.