How Much Time Each Generation of New Auto Shoppers are Spending Researching Vehicles Online

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This brief video insight features Arianne Walker, Senior Director of Media & Marketing Solutions at J.D. Power as she explains how much time each generation of new auto shoppers are spending researching vehicles online. This video was recorded during the 2014 Automotive Marketing Roundtable, which took place during October 14-16, 2014.



Learn more about the U.S. New Auto Shopper Study here >