Video: J.D. Power and Percipient join forces to offer Banking Optimization Programs Financial Services Businesses in Asia

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Gerrit Kuyntjes, VP and GM of J.D. Power Asia Pacific and Navin Suri, CEO of Percipient get together to discuss:

  • Why did J.D. Power and Percipient decide to join forces on this channel optimization project?
  • Key takeaways from recent banking studies conducted by J.D. Power in a mature market (US) and
    an emerging market (China).
  • How would banks benefit from the channel optimization program?

To read the Press Release on the strategic alliance between J.D. Power and Percipient, please click here.

“In order to stay competitive, banks today must invest in multiple channels, from branches, ATMs and call centres, to Internet and mobile banking. But how can banks be sure that their customers are getting the channel service that they want? Our deep understanding of customer satisfaction indicators allows us to help banks answer this question,” said Gerrit Kuyntjes, vice president and general manager of J.D. Power Asia Pacific.