Videos

View a library of videos featuring J.D Power industry experts.

Video | Sales Satisfaction Index (SSI) Study Brasil 2014

Portuguese, Brazil

Video | Vehicle Ownership Satisfaction Study (VOSS) Brasil 2014

Portuguese, Brazil

Media & Marketing

For automotive marketers, it is critical to understand your market—both current and future—inside and out. This includes understanding the factors that drive awareness and interest in particular models, as well as in your brand. With more than 45 years of industry experience, we answer the important questions to help you understand your customers, market trends, and current and future market drivers, which may help to advance your business and, ultimately, positively impact your bottom line.

English

Retail

Understanding the shopping process and how to reach customers through ads and promotions is critical to the success of any business. This is one of the most competitive and dynamic areas of the business cycle in the automotive industry, and the pressure is on to target the right customers with the right message, at the right time. Our 45+ years enables us to help you understand your customers and their shopping behavior and how effective you are at moving them from the shopping process to the sales process.

English

Manufacturer/OEM

We understand the extent of planning that goes into designing, building, marketing and selling a vehicle, and the importance of understanding the target market before, during and after the process.  Understanding the consumer voice in addition to the external factors—trends by region, market drivers—is essential to succeeding in this highly competitive environment. Our roots are in the automotive industry and with our 45+ years of tracking and analyzing consumer opinions, we can provide insights throughout the product lifecycle to maximize success and profitability.

English

Video | Highlights from the 2014 APEAL Study

Renee Stephens, Vicepresidente del sector automotriz estadounidense en J.D. Power, habla sobre los resultados del Estudio de Desempeño, Ejecución y Diseño Automotriz (APEAL) 2014 realizado en EE. UU.

Spanish

Video | In-Vehicle Voice Recognition is Failing: CAR Management Briefing

Advancements in technology have enabled auto manufacturers to build highly innovative and desirable features into today’s vehicles. However one of the most fundamental of these, voice recognition, continues to be a huge challenge for automakers and the most dissatisfying experience expressed in the J.D. Power 2014 Initial Quality StudySM.

Spanish

Video | Highlights from the 2014 Initial Quality Study

Dave Sargent, Vicepresidente de Investigaciones Globales de Vehículos, habla sobre el Estudio de Calidad Inicial 2014 para EE. UU.

Spanish

Video | 2014 Vehicle Dependability Study (VDS)

Dave Sargent, Vicepresidente de Investigaciones Globales de Vehículos, habla sobre el Estudio de Calidad Inicial 2014 para EE. UU.

Spanish

Video | Destaques do estudo inicial de qualidade nos EUA 2014

Dave Sargent, Vice-presidente de pesquisa global de veículos discute o estudo inicial de qualidade nos EUA 2014

Portuguese, Brazil

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