Industry

Automotive at J.D. Power

J.D. Power has been conducting customer satisfaction surveys and user evaluation surveys for automobiles around the world for more than 50 years. We conduct a wide range of surveys, from dealer services when purchasing a new car, to usability, quality, attractiveness, and satisfaction with the navigation system that we felt through the experience of owning a new car.

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Business Solutions

Uncover how we address the needs of every facet of the automotive industry through all stages of the vehicle lifecycle—from product planning to loyalty and retention—to drive results for you.

For more than 50 years, J.D. Power has been a trusted advisor in measuring the Voice of the Customer in the automotive industry, helping clients measure, understand, and improve the key performance metrics that drive growth and profitability.

Our full suite of solutions are designed to help automotive clients achieve their highest performance in the areas of product quality & service, product planning, marketing & media, and sales, pricing & incentives, among others

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Manufacturer/OEM

We understand the extent of planning that goes into designing, building, marketing and selling a vehicle, and the importance of understanding the target market before, during and after the process. 

Understanding the consumer voice in addition to the external factors—trends by region, market drivers—is essential to succeeding in this highly competitive environment.

Our roots are in the automotive industry and with our 45+ years of tracking and analyzing consumer opinions, we can provide insights throughout the product lifecycle to maximize success and profitability.

Retail

Understanding the shopping process and how to reach customers through ads and promotions is critical to the success of any business.

 This is one of the most competitive and dynamic areas of the business cycle in the automotive industry, and the pressure is on to target the right customers with the right message, at the right time. Our 45+ years enables us to help you understand your customers and their shopping behavior and how effective you are at moving them from the shopping process to the sales process.

Supplier

For automotive manufacturers and suppliers involved in the product planning process, it is critical to understand what satisfies customers, what they like and dislike about their vehicles, where the market is headed, and how to strategize..

For automotive manufacturers and suppliers involved in the product planning process, it is critical to understand what satisfies customers, what they like and dislike about their vehicles, where the market is headed, and how to strategize for the long run. Based on more than 50 years of experience, we answer the important questions to help you understand your customers, market trends, and current and future market drivers, which may help to advance your business and, ultimately, positively impact your bottom line.

Media & Marketing

For automotive marketers, it is critical to understand your market—both current and future—inside and out. This includes understanding the factors that drive awareness and interest in particular models, as well as in your brand.

For automotive marketers, it is critical to understand your market—both current and future—inside and out. This includes understanding the factors that drive awareness and interest in particular models, as well as in your brand. With more than 50 years of industry experience, we answer the important questions to help you understand your customers, market trends, and current and future market drivers, which may help to advance your business and, ultimately, positively impact your bottom line.

Benchmark Studies

An overview of the automotive benchmark studies conducted by J.D. Power in Japan.

Learn More >

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Japan Heavy-Duty & Light-Duty Truck Ownership Satisfaction Studies

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Japan Navigation Systems Customer Satisfaction Index Study

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Japan Vehicle Dependability Study (VDS) 

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Japan Automotive Performance, Execution and Layout (APEAL) Study

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Japan Customer Service Index (CSI) Study

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Japan Sales Satisfaction Index (SSI) Study

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Japan Initial Quality Study (IQS)

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Japan New Vehicle Intender Study

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Japan Tech Experience Index (TXI) Study

Services and Solutions

J.D. Power helps companies across industries recognize excellence and drive results throughout their organization—all by listening to the most important voice, the Voice of the Customer. 

Meet Our People

Atsushi_Kawahashi.
Atsushi Kawahashi
Senior Director, Automotive Division
Atsushi's Bio
Koichi Urayama
Koichi Urayama
Automotive Division, Senior Director
Koichi's Bio
Takanori_Hanakura
Takanori Hanakura
Automotive Division, Retail Consulting & Training, Senior Director
Takanori's Bio
Shoichi_Yoshizawa1
Shouichi Yoshizawa
Director, Automotive Division
Shouichi's Bio