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Geno EfferGeno Effler is the Director of Corporate Communications at J.D. Power. He is responsible for promoting and protecting the company’s brand reputation through a variety of public relations activities.

Prior to joining J.D. Power in 2016, Effler held the top communications post for both the National Hot Rod Association and Volvo Cars of North America. Prior to that he held positions at Mercedes-Benz USA and Aston Martin North America. As director of public relations for Kia Motors America, Effler oversaw the company’s successful launch in the U.S. market. This was preceded by his award-winning work for Pirelli tires.

Previous to his work in the automotive industry, Effler spent nine years practicing public relations in professional football—six with the NFL’s Los Angeles Rams and three with the USFL’s Oakland Invaders.