J.D. Power and Associates Teams with Prime Action Consulting To Offer Retail Performance Improvement Solutions for Automakers

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Combining J.D. Power's Global Voice of the Customer Insights with Prime Action's Retail Automotive Solutions Offers Automakers and Dealers in Latin America Unique Insights and Automotive Expertise

WESTLAKE VILLAGE, Calif.: 13 November 2012 — J.D. Power and Associates has signed an agreement with Prime Action Consulting to offer unparalleled retail performance improvement solutions to automakers and dealerships in Brazil, Mexico and throughout Latin America.

While continuing to operate as separate companies, both entities will collaborate on retail training and consulting projects in which the auto industry may benefit from the strengths of both companies.  

As a global provider of customer satisfaction research, J.D. Power and Associates brings an extensive  understanding of customer behavior and expectations of consumers worldwide, as well as insights of leading retail processes and practices that correlate most strongly to new-vehicle sales and customer retention.  

Prime Action, the leading retail channel consulting firm in Latin America, brings extensive consulting experience and performance-improvement tools to clients across the full range of the automotive retail experience, including vehicle sales, finance and insurance, delivery, after-sales service and used-vehicle operations.

"We are very pleased to combine our actionable customer insights with Prime Action for the benefit of the Latin America auto industry," said Darren Slind, senior director and regional leader of J.D. Power and Associates for Latin America and Canada.  "We are already seeing the benefits of this collaboration as we begin to offer auto companies the best of our global experience and leading practices with Prime Action's ability to translate these insights to local market needs."

"For Prime Action, the opportunity to develop retail performance solutions based on J.D. Power's deep understanding of customer behaviors and expectations is unique," said Carlos Campos, senior partner for Prime Action in Brazil.  "Prime Action, together with J.D. Power, is now able to bring new solutions and worldwide benchmarks and best practices in customer satisfaction, loyalty and dealer effectiveness as a whole."

Both companies have offices in the two largest markets in Latin America, Sao Paulo and Mexico City.

About J.D. Power and Associates

Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, Web intelligence and customer satisfaction.  The company's quality and satisfaction measurements are based on responses from millions of consumers annually.  For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

About The McGraw-Hill Companies

McGraw-Hill announced on September 12, 2011, its intention to separate into two companies: McGraw-Hill Financial, a leading provider of content and analytics to global financial markets, and McGraw-Hill Education, a leading education company focused on digital learning and education services worldwide. McGraw-Hill Financial's leading brands include Standard & Poor's Ratings Services, S&P Capital IQ, S&P Dow Jones Indices, J.D. Power and Associates and Platts, a leader in commodities information. With sales of $6.2 billion in 2011, the Corporation has approximately 23,000 employees across more than 280 offices in 40 countries. Additional information is available at http://www.mcgraw-hill.com/.

About Prime Action Consulting

Since its founding 20 years ago, Prime Action has developed a reputation as the leading retail channel consulting partner in Latin America with extensive experience in the automotive industry. With offices in both Sao Paulo and Mexico City, Prime Action has a team of over 170 professionals with expertise across all facets of the industry and across key disciplines including go-to market strategy, sales and dealership strategy and planning, dealership consulting, training and facilitation and in-dealership process design, evaluation, improvement and coaching. Prime Action offers clients a comprehensive range of automotive retail solutions including training and consulting services across all retail customers touch points--sales, after-sales, F&I and used vehicle operations. Additional information is available at http://www.primeaction.com/.

Media Relations Contacts:

John Tews; J.D. Power and Associates Troy, Mich.; (248) 680-6218; media.relations@jdpa.com
Jon Sederstrom; J.D. Power do Brasil: +55 (11) 3039 9777; jon.sederstrom@jdpa.com
Gerardo Gómez; J.D. Power and Associates México +52 (55) 1500 5100; Gerardo.Gomez@jdpa.com
Francisco Granados, Cohn & Wolfe, Mexico City: +52 (55) 5350 3700 x 4808; francisco.granados@cohnwolfe.com.mx
Karen Almeida, Gaspar & Asociados, Sao Paulo: +55 (11) 3037 3228; karenalmeida@gaspar.com.br
Joel Kotowy; Prime Action Consulting of Mexico; +52 (55) 15 00 29 00; joel.kotowy@primeaction.com
Carlos Campos; Prime Action Consulting of Brazil; +55 (11) 3927 31 00; carlos.campos@primeaction.com
Marco Botelho; Prime Action Consulting of Brazil; +55 (11) 3927 31 00; marco.botelho@primeaction.com

No advertising or other promotional use can be made of the information in this release without the express prior written consent of J.D. Power and Associates. www.jdpower.com/corporate

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Media Contacts

Troy, Michigan
(248) 680-6218

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