DETROIT: 1 August 2016 — New-vehicle drivers in the United States spend an average of 11 hours a day watching TV, streaming video content, listening to radio programming or on the Internet—often engaged in more than one of these activities simultaneously—according to the J.D. Power 2016 U.S. Automotive Media and Marketing ReportSM—Summer, released today.
COSTA MESA, Calif.: 27 January 2016 —While the landscape of media consumption is changing, new-vehicle drivers continue to watch broadcast news and sports programs, both live on TV and streaming online. The consumption of news and sports programs is at a similar rate as in 2015, with sports being a hot spot for auto advertisers to place ads, according to the J.D. Power 2016 U.S. Automotive Media and Marketing ReportSM—Winter edition, released today.
SINGAPORE: 15 SEPTEMBER 2015 —Allautomotive brands post an increase in brand influence score according to the J.D. Power Asia Pacific 2015 India Brand Influence and Positioning StudySM (BIPS)released today.Further, brands that relatively underperformed in 2014 have shown the highest increase in influence.
WESTLAKE VILLAGE, Calif.: 14 September 2015 — More than half (51%) of new-vehicle Internet shoppers use a mobile device—tablet or smartphone—to digitally conduct automotive research on the Internet to help them find the right vehicle, at the right dealer for the right price, according to the J.D. Power 2015 New Autoshopper StudySM released today.
WESTLAKE VILLAGE, Calif.: 30 July 2015 — Consumers who shop for and purchase a vehicle based on its in-vehicle technology consume media—Internet, television and magazines—at high rates, according to the J.D. Power 2015 U.S. Automotive Media and Marketing ReportSM—Summer edition.
The report provides a comprehensive view on the factors that influence consumers’ new-vehicle purchases, as well as attitudinal, lifestyle, recreational and media consumption behaviors.
Shanghai: 26 June 2015 — The massive increase in Internet usage among new-vehicle buyers is creating opportunities for auto manufacturers and marketers to develop content in response to this behavior, specifically for vertical websites which have the highest penetration rate and greatest impact on new-vehicle purchasing decisions, according to the J.D. Power Asia Pacific 2015 China Auto Media Study SM (AMS) released today.