Media & Marketing

J.D. Power 2016 U.S. Automotive Media and Marketing Report—Summer

DETROIT: 1 August 2016 — New-vehicle drivers in the United States spend an average of 11 hours a day watching TV, streaming video content, listening to radio programming or on the Internet—often engaged in more than one of these activities simultaneously—according to the J.D. Power 2016 U.S. Automotive Media and Marketing ReportSM—Summer, released today.


Video: Speed and Navigational Issues Impact Site Satisfaction

Learn how speed and navigational issues are correlated in order to create a better shopping experience on third-party automotive websites.

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J.D. Power 2016 U.S. Automotive Media and Marketing Report—Winter

COSTA MESA, Calif.: 27 January 2016 —While the landscape of media consumption is changing, new-vehicle drivers continue to watch broadcast news and sports programs, both live on TV and streaming online. The consumption of news and sports programs is at a similar rate as in 2015, with sports being a hot spot for auto advertisers to place ads, according to the J.D. Power 2016 U.S. Automotive Media and Marketing ReportSM—Winter edition, released today.


Canadian Avoider Study

The J.D. Power Canadian Avoider StudySM (available for proprietary) examines the reasons why consumers do not consider particular models when shopping for a new vehicle.


一般消費者向け自動車総合情報サイト「J.D. Power Japan Cars」開設



CS(顧客満足度)に関する調査・コンサルティングの国際的な専門機関である株式会社J.D. パワー アジア・パシフィック(本社:東京都港区、代表取締役社長:鈴木郁、略称:J.D. パワー)は、一般消費者向けに自動車の総合情報サイト「J.D. Power Japan Cars」を11月17日に開設いたしました。



2015 India Brand Influence and Positioning Study (BIPS)

SINGAPORE: 15 SEPTEMBER 2015 —Allautomotive brands post an increase in brand influence score according to the J.D. Power Asia Pacific 2015 India Brand Influence and Positioning StudySM (BIPS)released today.Further, brands that relatively underperformed in 2014 have shown the highest increase in influence.


2015 New Autoshopper Study

WESTLAKE VILLAGE, Calif.: 14 September 2015 — More than half (51%) of new-vehicle Internet shoppers use a mobile device—tablet or smartphone—to digitally conduct automotive research on the Internet to help them find the right vehicle, at the right dealer for the right price, according to the J.D. Power 2015 New Autoshopper StudySM released today.



2015年9月11日,上海 – 据今天发布的J.D. Power 2015年中国汽车品牌网站评估研究SM(BWES)显示,汽车厂商网站在努力满足意向购车者越来越高的要求——意向购车者是指计划在未来12个月内购买新车的中国消费者。



Chinese, Simplified

2015 U.S. Automotive Media and Marketing Report—Summer

WESTLAKE VILLAGE, Calif.: 30 July 2015 — Consumers who shop for and purchase a vehicle based on its in-vehicle technology consume media—Internet, television and magazines—at high rates, according to the J.D. Power 2015 U.S. Automotive Media and Marketing ReportSM—Summer edition.

The report provides a comprehensive view on the factors that influence consumers’ new-vehicle purchases, as well as attitudinal, lifestyle, recreational and media consumption behaviors.


2015 China Auto Media Study (AMS)

Shanghai: 26 June 2015 — The massive increase in Internet usage among new-vehicle buyers is creating opportunities for auto manufacturers and marketers to develop content in response to this behavior, specifically for vertical websites which have the highest penetration rate and greatest impact on new-vehicle purchasing decisions, according to the J.D. Power Asia Pacific 2015 China Auto Media Study SM (AMS) released today.



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