中国汽车产业整体步入“新常态”，除了整体销量放缓，厂商与经销商的整体利润也在逐年下降。据权威的汽车行业评级及咨询机构J.D. Power的相关研究数据显示，今年经销商单车平均毛利率为负490元。若把“成本”与“收益”比作一把剪刀，则两者间的缺口越来越大，形成“剪刀差”。如何让“剪刀差”变小？在日前举办的J.D. Power 2017中国汽车销售满意度研究（SSI）新闻发布暨研讨会上，J.D. Power（君迪）中国区汽车零售咨询事业部总经理胡晓龙给出了相关建议。
J.D. Power released the redesigned 2017 Automotive Website Evaluation Study–Cross-Device (AWESxD) on Wednesday, March 29, 2017. The study now offers subscribers a concurrent measurement of their website across multiple device types (desktop, smartphone, tablet) in which shoppers rate your site on key measures.
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COSTA MESA, Calif.: 30 Jan. 2017 — Manufacturers offer a higher level of usability for researching a new vehicle via smartphone than ever before, according to the newly redesigned J.D. Power 2017 Manufacturer Website Evaluation Study Cross DeviceSM—Winter, released today.
COSTA MESA, Calif.: 15 Sept. 2016 — Consumers who use the internet during their new-vehicle shopping process are increasingly turning to social media websites as a source of information, according to the J.D. Power 2016 New Autoshopper Study,SM released today.
DETROIT: 1 August 2016 — New-vehicle drivers in the United States spend an average of 11 hours a day watching TV, streaming video content, listening to radio programming or on the Internet—often engaged in more than one of these activities simultaneously—according to the J.D. Power 2016 U.S. Automotive Media and Marketing ReportSM—Summer, released today.