David Zierman is an Account Director in the Telecom Practice at J.D. Power. He is responsible for all aspects of account management and research consulting associated with wireline business in the United States. He works directly with providers of residential and business telephone as well as Internet and cable television services to help them ensure customer focus.
Mobile phone technology continues to evolve at a rapid rate, resulting in changing consumer needs and demands. With more than 45 years of customer satisfaction research experience, we are helping device manufacturers better understand customers’ perceptions, expectations and behaviours to maximize loyalty and profitability.
The wireline telephone industry has changed drastically over the past decade. Our 45+ years of customer satisfaction research will help you to evaluate and compare customer satisfaction performance and raise the standard of satisfaction and quality for consumers.
Consumers have many options when choosing a wireless phone provider. Our cross-industry experience will provide you with the actionable research, insights and solutions needed to better understand customers’ perceptions, expectations and behaviours and to ultimately increase loyalty and maximize profits.
For automotive marketers, it is critical to understand your market—both current and future—inside and out. This includes understanding the factors that drive awareness and interest in particular models, as well as in your brand. With more than 45 years of industry experience, we answer the important questions to help you understand your customers, market trends, and current and future market drivers, which may help to advance your business and, ultimately, positively impact your bottom line.
Understanding the shopping process and how to reach customers through ads and promotions is critical to the success of any business. This is one of the most competitive and dynamic areas of the business cycle in the automotive industry, and the pressure is on to target the right customers with the right message, at the right time. Our 45+ years enables us to help you understand your customers and their shopping behavior and how effective you are at moving them from the shopping process to the sales process.
We understand the extent of planning that goes into designing, building, marketing and selling a vehicle, and the importance of understanding the target market before, during and after the process. Understanding the consumer voice in addition to the external factors—trends by region, market drivers—is essential to succeeding in this highly competitive environment. Our roots are in the automotive industry and with our 45+ years of tracking and analyzing consumer opinions, we can provide insights throughout the product lifecycle to maximize success and profitability.