The Japan Auto Insurance Satisfaction Study is a study targeting car insurance (voluntary insurance) contractors, and investigating such things as their level of satisfaction with their car insurance company, and general reception with the agency, as well as the actual state for each type of activity.
This study is divided into two segments based on the sales channel: agency type insurers and direct type insurers; and measures the level of satisfaction within each segment.
Characteristics of the Study
In measuring customer satisfaction, the five factors of "interaction", "policy offerings", "price", "policy statements" and "claims" where established for each study and then the overall satisfaction score is computed on the basis of the how much each factor influenced overall satisfaction (on a 1,000 point scale).
Additionally, the actual state of a wide range of topics other than level of satisfaction such as the process for each type of activity, and the reception during time of inquiry are asked in this study. For that sake, you can use this as information for a marketing strategy for maintaining and acquiring customers now and into the future.