Media & Marketing

2015 AMR | Automotive Marketing Roundtable

Thanks to all our 2015 AMR attendees! This was our most successful year yet, and a perfect way to celebrate our 10th Anniversary. See you next year!

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Canadian Manufacturer Website Evaluation Study (MWES)

For automotive manufacturers, an effective website is critical. It serves as a major portal of information for new-vehicle shoppers during the selection process, assists them in narrowing their consideration set, and helps them identify key vehicle features and benefits. Well-designed aspects of website appearance, navigation, and speed enhance shoppers’ ability to locate specific content, helping to drive traffic to show rooms.

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U.S. Automotive Consumer Insights

ACI Defined

J.D. Power’s Automotive Consumer Insights (ACI) is a new product developed exclusively for media sellers, which…

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U.S. New Autoshopper Study

In today’s digital age, consumers research product information in a variety of different ways—and often at the click of a button. It’s critical for automotive manufacturers and third-party website companies to maximize the ability to engage with and assist shoppers in their search for newvehicle information. It’s equally important to understand how shoppers utilize digital information on websites and apps through a variety of devices including smartphones and tablets—in order to determine the most effective ways to reach in-market shoppers effectively across the digital landscape.

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J.D. Power洞察:新车质量提升放缓,汽车厂商如何突破瓶颈期?

2018年10月19日,上海 – 经过持续多年的提升之后,中国汽车行业整体新车质量在2018年略有下降,而自主品牌与国际品牌的质量差距也在连续七年缩小之后首次扩大。在竞争愈加激烈的中国市场,汽车厂商如何突破质量瓶颈?自主品牌如何继续缩小与国际品牌的差距?在日前举办的J.D. Power(君迪)2018中国新车质量研究(IQS)新闻发布会上,J.D. Power行业研究总监王庆华中国区汽车产品事业部总经理蔡明带来了深入解读。

Chinese, Simplified

VOICE OF J.D.POWER第27期(2018年9月29号)

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VOICE OF J.D.POWER第26期(2018年8月31号)

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VOICE OF J.D.POWER第25期(2018年7月31号)

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CHINA DAILY: CARMAKERS URGED TO FOCUS ON DESIGN AS MOTOR MARKET MATURES

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2018 Japan New Vehicle Intender Study(NVIS)


Among New-vehicle Shoppers, SUVs Are More Frequently Considered for Body Type and Hybrids for Engine Type,

J.D. Power Finds

 

SUVs Continue to Be Extremely Popular Body Types

 

TOKYO: 12 Sept. 2018 — SUVs are gaining in popularity, even among shoppers who are considering minivans for aesthetic reasons, while other shoppers are considering hybrids for economic reasons, according to the J.D. Power 2018 Japan New-Vehicle Intender StudySM (NVIS), released today.

 

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