Japan Business Mobile Phone and PHS Service Satisfaction Study
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The Japan Business Mobile Phone and PHS Service Satisfaction Study is a study targeting the management and the participants of the decision making process concerning phone services in businesses with over 100 employees from around the country, and primarily examines the state of corporate mobile phone and PHS contracts and their level of satisfaction.
Characteristics of the Study
In measuring customer satisfaction, the 4 factors of “sales representatives”, “cost”, “handset and service” and “troubleshooting" were established for the study after which the overall satisfaction score was computed on the basis of how much each factor influenced overall satisfaction (on a 1,000 point scale).
Additionally, the actual state of a wide range of topics other than level of satisfaction such as mobile phone utilisation and interest in each service were asked in this study. For that sake, you can use this as information for a marketing strategy for maintaining and acquiring customers now and into the future.