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For automotive manufacturers and suppliers involved in the product planning process, it is critical to understand what satisfies customers, what they like and dislike about their vehicles, where the market is headed, and how to strategize for the long run. Based on more than 45 years of experience, we answer the important questions to help you understand your customers, market trends, and current and future market drivers, which may help to advance your business and, ultimately, positively impact your bottom line.