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Japan Automotive Performance, Execution and Layout (APEAL) Study

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Japan Automotive Performance, Execution and Layout (APEAL) Study examines owners' assessments of the design, content, layout, and performance of their new vehicle in the early stage of ownership. In Japan, the APEAL Study had been conducted since 2001 for the Mini-Car segment; in 2011, the study has been started to further expand the model coverage to the Compact, Midsize, Large, Minivan segments in addition to Mini-Car. The study data provides manufacturers and suppliers with insight on owners’ satisfaction with quality and design, which may be used to support new-product development initiatives.

Study Features and Benefits

The study is based on new-vehicle owners’ evaluations of more than 77 attributes in 10 categories:

  • Vehicle Exterior 
  • Vehicle Interior 
  • Storage and Space 
  • Audio/Communication/Entertainment/Navigation
  • Seats
  • Heating, Ventilation, and Air Conditioning: HVAC
  • Driving Dynamics
  • Engine/Transmission
  • Visibility and Driving Safety
  • Fuel Economy

The study helps manufacturers and suppliers develop innovative new products and identify key features that excite and delight owners. It also helps automakers understand the relative importance of these features as perceived by owners.